I help brands and entrepreneurs connect and resonate deeply with their audiences. I help craft better experiences for customers. Scroll down or check out my work.

I'm a freelance copywriter and creative writer based in the Midwest U.S.A. My background is in marketing and multinational business, and I've worked in customer experience (CX), human-centered design, branding, digital advertising, product management, and AI design. 

I write clearly and concisely in any voice and tone.

I can lead idea generation or work from a creative brief.

I can quickly ideate and develop concepts with AI.

I can collaborate and mentor in a team setting.

I can hit the "why" nail on the head with your creative copy.

I can show your audiences why they should go with you.

Want to see more? Scroll down for my latest creative writing work!

Click on each sample below to get the full content layout. Grab some popcorn. Sit back and enjoy.

Headlines and body copy for select Ford vehicle home pages to highlight the main emotional connection between owners and each model, plus varied web copywriting on Ford owner pages for service and support topics. Written in the Ford voice and tone to engage target automotive audiences.

Our Lincoln clients needed new ways to raise their overall CX (Customer Experience) satisfaction scores compared to other luxury automakers in the U.S. market. They sought to simultaneously uncover and better address the auto shopping needs of their main U.S. target audience while finding innovative ways to reinvent or improve their dealership and service customer experience.

Our tasks: Reimagine the vehicle ordering and vehicle purchase journeys around the luxury brand’s notion of sanctuary with the new Lincoln Nautilus produced overseas. Reimagine CX innovation around Lincoln U.S. maintenance service and roadside assistance journeys for its luxury U.S. clientele.

Project scopes:

• Nautilus pre-order, reveal, and OBO purchase CX journey work
• Dealership “Test Drive The Lifestyle” luxury CX pilot events
• Dealership maintenance service CX journey work
• Roadside assistance CX journey work
• Lincoln Access Rewards membership CX work
• The Lincoln Way App and Calm membership CX work
  

With budgets and timing way too lean to truly measure the medium- or long-term impact on CX scores, our clients were still quite satisfied and impressed with our outside-the-box CX proposals. Our team achieved the highest score of 4.2 of all VMLY&R Ford projects in that semester in 2023.

Copywriting for the new Microsoft Federal website redesign, aimed at highlighting a 50-year-plus working federal partnership while conveying the latest technology breakthroughs, collaborations, and innovations to agency leaders in National Security, Defense, and Civilian groups. Written in the Microsoft voice and tone to engage with target audiences.

More work samples arriving soon! But first, coffee.

I'm excited to discuss your new proposal or project plans! Reach out to me anytime: 

Email:  LRFernandez  at  Gmail.com

LinkedIn:  linkedin.com/in/laurafernandez

My earlier works on display:  writers.work/wonderwrite

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